It is associating The Magnificient, Allah subhanahuwataala to other god/s. This is the act of the kufr and :astag:, may we be far from all these stupid act with its idolistic inclinations.
It also promote wastage (monetary-wise).
Love exists 24/7. Don't we have to have extreme love to Allah and His Messenger Muhammad (SAW)?
Then doesn't it come our mother, mother, mother and then our father? and husband if married?
After which we have to love our teachers and educators who have, Alhamdulilah, provided us with information/s we need to know about Islam?
How about family, friends, community?
Vday is absurd.